Do not Overlook Offline Sales: Integrate your E-commerce Website with Physical Store
Although the world is moving towards digitization and an e-commerce website may seem inevitable, offline sales are still relevant. Find out why physical store locations are useful to increase total sales and learn how to bridge the gap between your online and offline business. To shop online or visit a brick-and-mortar store: This is the choice that every buyer has to make while making a purchase. And, as a smart entrepreneur, you need to offer customers with options and let them decide. In a world where online shopping is growing exponentially, brick-and-mortar stores are still relevant. Why are Offline Sales Still Relevant? In 2020, US e-commerce sales were 21.3% of the total retail sales. Although the number is higher than the ones in the past couple of years, it is proof that physical outlets still contribute a big chunk of total sales. Do you know why you should not overlook offline sales? 1. Maximize Average Revenue Per Customer Offline sales or face-t...
