Music : How To Increase Your Online Business

By Amber Scott


Selling beats on the world wide web is definitely a great way to generate income. What is superior to making money by doing your passion: music? And this is pretty comparable for every hobby: it doesn't make any difference if you are a painter, a writer or a singer: if you can get bucks from what you love to do that is a marvelous emotion.

Yet, even before you start to get revenue you need to know a couple things about the "how"! You can't rush into a business and not understanding some rules. Indeed, you read it right: I said "business", because it is a business. If you wish to earn money you should think about your art like a business, even if it is art.

And I am pretty sure you might agree with me on that: even if you do art that doesn't necessarily mean you don't want to generate an income from this, art is not free...or at least: not always, specifically when you want to do this for a living. You have to think about it as a profession. Justin Bieber sings, this is art but it is also his every single day job. And, of course, he has a full staff to market is art.

Marketing. Yes. For the reason that if you want to sell your beats over the internet it is important to think of marketing strategy similar to any kind of company needs one. What do you really want? Ask yourself this question. Are you a beatmaker trying to make a career of it or only somebody who desire to sell beats occasionally? Let me explain something: you need to use the same techniques for each scenario. Simply because potential buyers don't know about you: you should find a way to acquire exposure. But how? How to take the first step?

Currently all is about networking. Here is the key. Use the web to your advantage. How can customers discover you if you are not visible? So the initial thing to do is usually to create a web site. However I'm talking about a professional one. Don't let customers find you on facebook or soundclick. It will help but let me say you that directly: that is not pro. Remember you need to treat your art like a business. If you want to have people to choose your beats give them a few serious reasons to do it. And this is very important to possess your own domain. You could find several distributors on the web which offer interesting solution.

So you possess your web site! Well done! What is after that? First of all you need to include several sections on your website. I observe plenty of producers who just have a single web page to sell beats but in my humble opinion it's more advantageous if you ever help to make your visitors the most comfortable as they can. They should feel home. Give them reasons to come back on your site...Let them interact. You can insert a community forum for example. This way singers, rappers or even songwriter could write about any subject as well as promote on your internet-site. Give it some thought: a rapper just bought one of your beats and put the final result on the discussion board, other artists gonna see it and it would be beneficial exposure for you. They are going to keep coming back regulary on your web site so that way you can link up with them.

Add a discussion board as well as all of your social networks, don't forget to publish your previous work with some rappers then the new visitors can hear the finalized products which give a much better idea of what they can do with your beats. Publish your biography and work references if you have any. Think about all that. Learn how to change your visitors into a potential customers.

At this point the obvious question is: how to sell your beats. There are actually many different solutions but the best chosen is usually Myflashstore. They provide a flash or html 5 player you can use on your internet-site. You set it up, add your beats and you are ready to go. For the transaction, this work with Paypal and I recommend to use that because of the fact that people trust Paypal. But if you don't would like use Myflashstore you could set your very own shop and put a Paypal link for every single beat.

The secret is also in diversity: it doesn't make a difference if you do hiphop beats or even pop beats. But when you do several genre it's even better because you gonna improve your clientele. If I know I can get pop, rnb and more on an internet site I most likely will pick that one first. However if you simply produce one genre ensure that you propose beats that doesn't sound similar.

Good quality. It is evident but a large number of beatmakers just forget about quality. Then again it's very personal, anybody will acquire a beat simply because in its opinion it is the best beat never produced however somebody else could possibly think this is simply garbage. It's up to you, Do you think you are talented? Check out the competition and step your game up. Constantly do the best work you can do and money will come anyway.

Now the matter is: how to get website traffic? where are the artists? The answer is very simple: if you have been looking for targeted traffic visit any discussion board you can finds rappers, singers, songwriters and talk to them. Introduce yourself in a nice way, don't just simply come and say: "buy my beats". You also have lots of artists on twitter and facebook. That's a good beginning but this is not the key.

What is the secret? Well, you surely going to acquire viewers from advertisements on message boards et cetera. But you have plenty of them who look for beats on the search engines. They lookup "buy beats" or any specific keywords and phrases that relates to beats and find internet sites that sell beats exactly like you. So the following step will be to position your web site much higher to ensure it is visible on Yahoo and Google. And this is a very tough competition because this business is incredibly highly profitable but when you can get on the first page of Google and yahoo you undeniably obtain page views due to the fact people find you.

How to get on 1st Google page? It's all about promoting. And your site must possess interesting contents. That's why I wrote you need to always keep your internet site professional. Think business, think marketing methods...and dream BIG.




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