LOOKING INK-CREDIBLE: Cheryl Fernandez-Versini shows off her back inking [Getty/PA]

The sexy star showed off the controversial inking in a daring backless gown as she rocked up at the annual awards ceremony in London on Monday night.

Cheryl, 31, turned heads in the lacy, blue Michael Costello frock which she sheltered from the autumn rain under a patriotic Union Jack umbrella outside the Grosvenor House Hotel on Park Lane.

PATRIOTIC: Cheryl avoided the rain with a Union Jack umbrella [Getty]

She finished off her smoking look with her dip-dyed locks styled in loose waves and dramatic eye make-up.

Chez had a style rival though in the shape of former X Factor judge Tulisa Contostavlos, who turned up in a similar style dress fresh from her comeback to the ITV talent show this weekend.

The N-Dubz singer smouldered as she also revealed her back tattoos to the cameras in her glittery black number.

COMEBACK KID: Tulisa wowed following her X Factor comback [Getty]

BRINGING SEXY BACK: Tulisa also showed off her back tats [Getty]

Meanwhile, babes Abbey Clancy and Myleene Klass also got leggy on the red carpet.

Both women flaunted their perfect pins in black ensembles as they arrived at the awards which honours everyday heroes.

LEG BOMB: Abbey flaunted her perfect pins on the red carpet [WENN]

Abbey’s skin-tight, asymmetrical ensemble allowed her to strut some serious stuff as she greeted cheering fans.

Former Loose Woman Myleene also did her best Angelina Jolie impression as she leg-bombed in her high-slit frock.

LEGGY: Myleene Klass did her best Angelina Jolie impression [PA]

Britain’s Got Talent judge Amanda Holden also opted for a similar style dress, although chose to go for a green for the occasion.

She was joined by fellow BGT panellist Alesha Dixon who showed she had some front in a gap-boob flashing blazer, which she paired with matching trousers.

Their boss Simon Cowell arrived with baby-mamma Lauren Silverman, as the pair enjoyed a night off together away from eight-month-old son Eric.

KEEPING DRY: Amanda looked to be using the same brolly as Chezza [PA]

SHE'S GOT SOME FRONT: Alesha Dixon flashed her boobs in a low-cut blazer [Getty]

NIGHT OFF: Simon and partner Lauren arrive on the red carpet [Getty]

Awards host Carol Vorderman also wowed in a skin-tight dress dress, which made her look much younger than her 53 years. She’s also dyed her hair a dark blonde for the 16th annual awards.

HOSTESS WITH THE MOSTESS: Carol Vorderman is hosting the awards again [WENN]

Joey Essex, Russell Brand were among the male stars who rocked up looking very dapper, while Express Newspapers' owner Richard Desmond was also in attendance.

Joey’s cousin and TOWIE star Chloe Sims looked a vision in orange with a dress that matched her tanned skin, while newly-single Danielle O’Hara showed cheating ex-husband Jamie what he was missing as she posed in a backless cream gown before heading inside the exclusive event.

SUITED AND BOOTED: Joey Essex showed off his new top knot [WENN]

FUNNYMAN: Russell Brand led the charge of male celebs at the event [PA]

LOOKING DAPPER: Richard Desmond arrives at the Pride of Britain Awards [WENN]

REPRESENTING ESSEX: Chloe Sims was a vision in orange [WENN]

NEWLY SINGLE: Dannielle O'Hara shows her ex what he's missing [PA]