Understanding the Market for Celebrity Assets

By Gary Odums


These days, the general public wants to learn about and hear about celebrities more than at any time in the past. All of this interest in the lives of the rich and famous has led to the development of a celebrity mass economy, which is primarily run by the tabloid and event industries. In the past, people would strive to get an autograph from a famous person in order to feel closer to them. Celebrities and entrepreneurs now have created a new way to reach out to the general public. Just like everyone else, there are times when a celebrity needs to sell one of their assets, and the public can often get these assets at great prices. If you're curious about this new field of commerce, read about the reasons for its existence.

The life of most celebrities is marked by periods of success and fame, followed by other fallow periods where they do not get much work or notoriety. While there is a certain class of celebrity that avoids this kind of fluctuation, it is an inevitable fact of life for many famous people. This change in status can also mean a change in income, and if a celebrity's finances get too low, they may end up having to sell some of their assets.

Celebrity homes are frequently the largest assets to be sold. Because many celebrities will have had their homes custom-built to suit their tastes, your ability to purchase this home means that you can gain access to an interior part of a celebrity's mind. For this reason, owning a celebrity home is one of the best assets you can acquire.

When you own a celebrity asset, you are also purchasing a level of higher prestige. These kinds of assets can be a very good way to start a conversation with someone at a party. Because you have now own something that a famous person once owned or wore, you are able to create a connection with both the celebrity, and, in many ways, a connection with anyone else who has adored that celebrity. You'll find that you become treated like a bit of a celebrity in your own social circles.

When you buy a celebrity asset, you're also buying into a concept with a bit of novelty to it. There is something playfully tacky about buying something only because it was once owned by someone else, but that is part of the fun. You'll find that you can have a lot of fun with this concept. You can develop certain assets from celebrities into tourist attractions or shrines.




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