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Meghan tells young girls to ‘challenge injustice’ in virtual chat
India is currently being devastated
by a deadly second wave of Covid. You can support Oxfam's Covid relief efforts
in India, including reaching out to the most affected and vulnerable
communities, distributing and installing medical equipment and accessories, and
supporting the most marginalised households. You can donate here.
The Duchess of Sussex has told young
girls to “challenge injustice” as part of an online talk.
Meghan hosted a virtual roundtable
with a group of 13 to 18-year-olds – primarily girls of colour – who are part
of the US non-profit organisation Girls Inc.
The duchess, joined by the leaders
of Girls Inc and The National Women’s Law Centre, which advocates women’s legal
rights, spoke of “everyday struggles during Covid-19”, including mental health,
racism and “identity loss and isolation”.
A post on the Archewell website –
the foundation set up by the Sussexes – said the roundtable gave the young
women a platform to “help define a path forward and continue making an impact”.
We need to listen to and learn from
the voices of girls, especially girls of color. We’re grateful to The Duchess
of Sussex for bringing together @girls_inc girls and leaders and @nwlc
to discuss a post-pandemic future that’s equitable for every girl. https://t.co/xzhDRsGmkY
— Girls Inc. (@girls_inc) April 30, 2021
It said the group had ambitions of
medical professionals, senators, and presidents, adding that “as young
activists, these girls are already making an impact around education, social
justice, and health and wellness in their own schools and communities”.
It continues: “The girls who
attended had strong and incisive perspectives on issues critical to girls
today.”
The duchess, who is pregnant with a
baby girl, also “reflected on the impact of trailblazing women throughout
history” and asked the group to share their female role models which “embolden
them to challenge injustice”.
Some of the responses included
American civil rights activist Fannie Lou Hamer, as well as Kala Bagai, one of
the first South Asian women to immigrate to the US in the early 20th century.
The post said: “Amid the pandemic,
the duchess has been engaging with communities of girls and girl-serving
organisations, taking an approach of listening to and learning directly from a
new generation of leaders.
“All throughout the past year, she has
convened conversations with women and girls, spoken with gender icons as well
as new leaders, and partnered with key organisations advocating for a more
equitable and just future.”
Some of the previous events Meghan
has taken part in included a virtual mentoring session with a teenage girl from
volunteer group LA Works and the charitable trust “I Have a Dream” Foundation
during Women’s History Month.
On Black History Month, she spoke
with diverse young poets from the organisation Get Lit – Words Ignite that was
focused on creating change through the power of words.
The post said: “This work will
continue as part of Archewell Foundation’s commitment to building compassionate
communities that uplift women and girls, and serves as a reflection of the
long-standing record of advocacy by the duchess, who has been standing up for
equity since she was a young girl herself.”
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Age Range: < 3 years to 12 years
Do not Overlook Offline Sales: Integrate your E-commerce Website with Physical Store
Although the world is
moving towards digitization and an e-commerce website may seem inevitable,
offline sales are still relevant. Find out why physical store locations are
useful to increase total sales and learn how to bridge the gap between your
online and offline business.
To shop online or visit a brick-and-mortar
store: This is the choice that every buyer has to make while making a purchase.
And, as a smart entrepreneur, you need to offer customers with options and let
them decide. In a world where online shopping is growing exponentially,
brick-and-mortar stores are still relevant.
Why are Offline Sales Still Relevant?
In 2020, US e-commerce sales were 21.3% of the
total retail sales. Although the number is higher than the ones in the past
couple of years, it is proof that physical outlets still contribute a big chunk
of total sales. Do you know why you should not overlook offline sales?
1. Maximize Average Revenue Per Customer
Offline sales or face-to-face sales allow you
to maximize your average revenue per customer. When customers are shopping
online, you can display related products to them. But, when you are selling in
person, you can convince them about the benefits of buying complementary
products. Customers can experience the relevance of the products in person, and
thus, you get a chance to increase average sales.
2. The Ability to Evaluate the Customer
When a customer enters the brick-and-mortar
store, your salesperson has the opportunity to evaluate the buyer’s behavior,
learn more about his/her body language, understand his/her requirements in
detail, and then offer an accurate solution. Sorting through a big product
catalog online with search filters may provide convenience to a few shoppers.
But, a majority of them prefer the human touch.
3. Higher Authenticity and Perceived Value
A few customers prefer in-store purchases
because of the higher perceived value of physical stores. Instead of dealing
with a seller over the web, customers feel that offline sales offer a higher
value and greater authenticity. Credibility issues reduce when you can meet the
seller in reality and evaluate the product in person instead of looking at
pictures and videos online. Additionally, customers can save money on shipping
by driving down to the nearest store.
4. Faster and More Accurate Feedback
Offline sales allow for faster feedback from
customers. An experienced salesperson will draw out meaningful reviews from
customers and offer valuable suggestions to improve their experience. If you
are introducing a new product or a service, you can decode the customer
response and make a few tweaks to improve the offering.
5. Build Long-Lasting Relations and Loyalty
The face-to-face sales technique is an
effective way to establish a relationship and build a loyal following. A common
fact is that it is cheaper to retain a customer than to sell to a new one. It
makes sense if you build a relationship and leave a lasting impression on your
customers. It will encourage them to visit your store and buy products often.
How to Bridge the Gap between Online
E-commerce Website and Offline Store Locations?
Although the strategies for selling online and
offline vary tremendously, this is for sure: Bridging the gap between bothand
integrating them is necessary because, in the end, there is no such thing as
good sales and bad sales. All sales are welcome. In addition to using in-store
sales data to curate the online website, your e-commerce store should allow
your customers to connect with the brick-and-mortar store.
1. Help Customers locate the Nearest Outlet
Display all the physical store locations on
the website with the help of a dedicated Store Locator page. Create a drop-down
list of all store locations and display them as location pins with exact GPS
coordinates on Google Maps. Allow customers to locate the nearest pickup point
by specifying the radius. This way, customers can select a convenient store
outlet to finish their shopping.
2. Use Search Filters for Convenience
In addition to finding physical outlets within
a specified radius range, you must provide search filters for a seamless
customer shopping experience. It will enable them to filter the store locations
based on different attributes such as country, state, city, and zip code. You
can also include advanced filters such as currently open stores, new arrivals,
brands, ongoing in-store discounts, etc.
3. Provide Accurate Store Information
If you want to bridge the gap between the
online shopping experience and offline sales, provide as much store information
as possible. Create separate pages for each store location and display updated
store timings, contact numbers, email addresses, available payment methods,
ongoing promotions, and stock availability. You can even show main product
categories to encourage more revenue per customer.
4. Add “Store Availability” Feature to Each
Product
If you want your customers to opt for in-store
pickups, you can display product availability at the nearest physical
locations. Provide a list of available products on the store detail page. Also,
mention a list of store locations on the individual product detail page. So,
customers will be able to navigate to the exact physical store directly from
the product page.
5. Make In-Store Pickups Easier
Provide additional shipping options in the
form of in-store pickups and curbside pickups at the time of checkout. This
way, if customers want to save on shipping charges, they can opt for in-store
pickups at a date and time of their convenience. Also, send reminder emails to
customers when the order is ready for pickup. It will ensure a seamless
transition from online shopping to offline product delivery.
6. Manage all physical stores in one
The one essential thing about bridging the gap
between online and offline sales is convenience. As an entrepreneur, your
e-commerce website should offer ease. With a simple CSV functionality to
import/export physical store locations and store orders, you will be able to
provide real-time information to customers. It will help them know if a
specific store is open for pickup, store timings, and how to get their products
on time. Include a mass order action feature so that you can process multiple
in-store pickups simultaneously and manage the entire process effortlessly.
Magento Store Locator: Combine Online Shopping
and Offline Sales
If you own a Magento e-commerce store, you are
in luck! You will find that a well-built Magento Store Locator offers all
functionalities to bridge the gap between online and offline sales. It will
enable your online customers to find the directions to your nearest physical
stores. The extension will make offline purchases and in-store pickups easier so
that customers can save on shipping charges.
While choosing an extension
, check
that it fulfills all criteria and contributes to higher sales. Work with a
reputed Magento extension development company that can customize the module to
fit your requirements. Seek tech support and learn more about the extension to
make it work harder for you.
It’s time to integrate your online business
with your offline stores!
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CSE news..
WindForce rings opening bell at CSE
CSE Chairman Dumith Fernando, WindForce Ltd. Chairman Ranil Pathirana, Vice Chairman Azki Akbar Ali, WindForce Ltd. MD Manjula Perera, WindForce Ltd. Director Moiz Najmadeen, and CSE Director Dilshan Weerasekara were among the attendees accompanied by CSE CEO Rajiv Bandara at the bell-ringing ceremony yesterday (22)
WindForce Ltd. marked its listing to the main board of the Colombo Stock Exchange (CSE) yesterday (22) by participating in the bell-ringing ceremony that is conducted upon the commencement of trading.
WindForce Ltd. Founding Chairman Janak Hirdaramani rang the bell after the opening of the market.
Making the opening remarks at the event, CSE Chairman Dumith Fernando mentioned that it was a remarkable day for the CSE as well, as WindForce Ltd. reached Rs. 3.2 billion in its Initial Public Offering (IPO) itself, the largest the CSE had seen since 2011, while giving the stock market “a significant boost”.
He further spoke of WindForce’s impact in terms of its renewable energy strategy whilst helping the planet and humanity combat climate change, adding: “Today is significant in terms of the company’s purpose,” referring to it being Earth Day.
He also mentioned that it is one of the CSE’s goals to encourage both large and small companies to take the lead in their respective sectors.
WindForce Chairman Ranil Pathirana reminisced about the company’s initial days of establishment and its strategy in navigating the wind power sector when seeking private investment. Pathirana thanked the CSE on behalf of WindForce for expediting and supporting growth in the capital market of Sri Lanka.
WindForce has been issued AA- (Stable) credit rating by ICRA Lanka Ltd., which is the highest rating given to a corporate in Sri Lanka at the time of the issuance by ICRA Lanka Ltd. WindForce is the first Sri Lankan company to establish solar plants in Pakistan, Ukraine, as well as in Uganda.
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How to Trade Commodities Online…
What is commodity trading? Is commodity trading profitable? How
can you trade commodities online? Are you searching for answers? Watch this…..
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