Singer appointed exclusive distributor for Sony Mobiles

The latest premium flagship waterproof smartphone designed by Sony, the ‘Xperia Z2’ was unveiled to the local market recently in Colombo by Singer Sri Lanka Plc, laying a pedestal to the partnership with Sony Electronic Singapore Private Limited.

Singer Plc was appointed the exclusive distributor for Sony Mobile Communications (Sony Mobile) in Sri Lanka during the launch.

Mahesh Wijewardene, Commercial and Marketing Director of Singer Sri Lanka PLC said, although the company entered the Smartphone industry recently, it had become the number one marketer of smartphones within just two years.

“Global customers today keep updating with what is happening and there is no exception for the consumers in Sri Lanka. When it comes to mobile phones, they are getting smarter and smarter irrespective of urban or rural. The Waterproof Xperia Z2 is the latest innovation for them which possesses the world’s best camera and camcorder with best ever display,” he said.

Commenting on the smartphone market of the Singer, its Group CEO Asoka Pieris said it was number one marketer by only a thin margin in the last quarter of last year and it was able to retain the place by a large margin in the first quarter of this year.

“As the market leader for smartphones in Sri Lanka, we identified that Sony Mobiles is a global innovator and introduces cutting edge mobile phone technology for both the consumer and corporate markets.”

Meanwhile M. Razali Yaacub, Chief Representative of Sony South East Asia Sri Lanka Representative Office said, selection of Singer as their market partner was easy because of the commitment it has shown in the market. “Singer has the qualities that Sony was looking in a partner,” he said adding that Sri Lanka was a strategic market for Sony.

Sony mobile phones including Xperia Z2 and Xperia tablets will also be available at Singer with a two-year warranty.

“The Xperia Z2 is an innovation of the Next Level. We have simply redefined smartphones. We have created the Xperia Z2 tablet as the thinnest tablet with the lightest in weight,” Yaacub noted.  

The Xperia Z2 LTE, is Sony’s best ever premium waterproof smartphone combining best display, 4K video recording and Digital Noise Cancelling technology as well as an exclusive entertainment offer and a growing ecosystem of companion products.

Xperia Z2 features Sony’s most advanced camcorder ever in and 8.2 mm slim smartphone. With a megapixel count of 20.7 and a sensor that’s 30 percent larger than the standard smartphone, the Xperia Z2 Android phone is on par with Sony’s compact digital cameras. (Lahiru Pothmulla, Pix by Pradeep Pathrana)