Pandora isn't just a moon of Saturn. It's also a prominent jewellery manufacturer that began life in Denmark. Nowadays Pandora is chiefly known for its range of charms and related jewellery . As of writing, Pandora has made in excess of 800 unique charm designs. These have been sold throughout 50 different international locations. Moreover, it produces a multitude of additional jewellery, including rings, necklaces and earrings.
The jewellery maker's origins lie with Per Enevoldsen and his wife Winnie. Per started off as a goldsmith. In 1982 he and Winnie opened a jewellery shop in Copenhagen. They made regular trips to Thailand in search of jewellery to sell back home.
This arrangement worked so well that by 1984 they decided to focus their efforts on wholesale as well. This led to the opening of a manufacturing plant in Thailand, dubbed "Pandora Productions." They recruited Lone Frandsen to design their very own jewellery collection. This would be manufactured at their plant in Thailand.
By 1987 the corporation became renamed as simply Pandora, and output was shifted back to Denmark. During the same year Pandora chose to give up all sales activity. This meant that Pandora was, in essence, a jewellery maker and wholesale trader.
Pandora obtained a supplementary jewellery designer called Lisbeth En Larsen in 1996. She and Lone Frandsen had to conceptualise and define a style of jewellery that would be completely unique to the Pandora line.
It was in 2000 that the key moment for the jewellers came about. That was the year that Pandora produced its first offering of charms and accompanying bracelets. It had been a shrewd announcement because charms were coming back into vogue. Pandora also used a clever marketing slogan of "one charm for every unforgettable moment in your life." These new charms were manufactured from quality metals such as sterling silver and gold. In addition, Pandora introduced a multitude of murano glass charms which were handmade on the Venetian island of Murano. This balance of superior materials and the extensive choice of designs made the charms very popular.
But the master stroke was that every single charm was made using Pandora's branded threading technique. This meant that each charm needed to be attached over the threaded ends of the Pandora bracelet to fasten it. This ensured that users could only secure their Pandora charms onto a Pandora and not a rival brand's.
The jewellery maker's origins lie with Per Enevoldsen and his wife Winnie. Per started off as a goldsmith. In 1982 he and Winnie opened a jewellery shop in Copenhagen. They made regular trips to Thailand in search of jewellery to sell back home.
This arrangement worked so well that by 1984 they decided to focus their efforts on wholesale as well. This led to the opening of a manufacturing plant in Thailand, dubbed "Pandora Productions." They recruited Lone Frandsen to design their very own jewellery collection. This would be manufactured at their plant in Thailand.
By 1987 the corporation became renamed as simply Pandora, and output was shifted back to Denmark. During the same year Pandora chose to give up all sales activity. This meant that Pandora was, in essence, a jewellery maker and wholesale trader.
Pandora obtained a supplementary jewellery designer called Lisbeth En Larsen in 1996. She and Lone Frandsen had to conceptualise and define a style of jewellery that would be completely unique to the Pandora line.
It was in 2000 that the key moment for the jewellers came about. That was the year that Pandora produced its first offering of charms and accompanying bracelets. It had been a shrewd announcement because charms were coming back into vogue. Pandora also used a clever marketing slogan of "one charm for every unforgettable moment in your life." These new charms were manufactured from quality metals such as sterling silver and gold. In addition, Pandora introduced a multitude of murano glass charms which were handmade on the Venetian island of Murano. This balance of superior materials and the extensive choice of designs made the charms very popular.
But the master stroke was that every single charm was made using Pandora's branded threading technique. This meant that each charm needed to be attached over the threaded ends of the Pandora bracelet to fasten it. This ensured that users could only secure their Pandora charms onto a Pandora and not a rival brand's.