Planning Properly Will Get Your Building Business Going

By Joanna Crank


If you are to stand any chance as a home builder there are two things you need to do before you even begin, and those two things are research and marketing. If you are disciplined enough to devote some time to researching the market, it will automatically put you ahead of your competition. Many builders simply operate from day to day. They do not bother much about things like market research. What you need to do is devise a market research plan and be prepared to follow it. You will know when the time is right to proceed, and be able to make informed choices and decisions.

Good market research rests a lot on whether you have access to real estate agents. An agent can tell you exactly what home buyers are looking for. You will also be able to list your property and sell it through your agent. Even if you think you can handle this aspect you should still use a professional agent. Not only are they the ones that will deal with the buyers, but they also work when you don't.

It is strange that so many home builders neglect to consult with estate agents, because it really can make a tremendous difference to the success or failure of their business. The truth is that real estate agents are very essential. Always listen to what the agents tell you. Builders will often choose to build what they want, rather than follow the advise of the agent. This is a big mistake, and if you think you are likely to have the same attitude, you will need to understand that you have to put your ego on the back burner. Bear in mind that agents are only paid once a home has been sold, so their advice is not going to be counterproductive.

It is important that you meet with some agents in the area you intend to operate in. You will then be able to ask them some pertinent questions. For instance, you might enquire what size the homes in the area should be, and what they think builders should concentrate on. Since this is basically a two-way partnership, be respectful and friendly.

Draw up a list of questions that you want to ask and record the answers that you get. Once you have consulted with 2 or 3 agents, compare their answers and look for common threads. These should be incorporated into the design of the home you build. You can move on to drawing up the plans once you have conducted this research. It is a really good idea to arrange a meeting with the agents that you consulted with before. They can review the plans and provide advice if necessary.

Remember that your home building business will succeed depending upon the amount of effort you are willing to put in, and if you are prepared to take the advice of those who know what they are talking about. Working with reputable real estate agents in the design phase will greatly increase the chances of you building homes that people wish to own.




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