Benefits and Drawbacks of Franchising

By Lori Buenavista


Starting and running a business is a daunting task. And due to that reason, some people chose to franchise rather than exert all their efforts in starting from zero. You'll find that there advantages and disadvantages of franchising.

Benefits of a Franchise

Less Start-Up Hassle.

A franchise is set up to be a turn-key industry. The company who owns the business is responsible for your logo, advertising and marketing materials, and products. Your products and providers are already defined, with pricing already available. When you decide to get a franchise, normally they will provide a software package for your product sales and data processing.

Training and Support.

Most franchises require you to fly to their corporate headquarters for a few weeks of training on all aspects of the company. You'll learn about everything from product preparation to bookkeeping practices. If you're a novice to the business world or lack a business record, a franchise is actually a good fit.

Brand recognition.

Whenever you join a franchise, you're registering with a business that is already firmly established in the market. You'll reduce costs time and expense convincing customers that your product is great-they undoubtedly recognize the brand.

Fast Turnaround.

In case you are chomping at the bit to open up your new store, a franchise would be the answer. Because franchises give you all the tools you may need for your business, you can open far more quickly than if you had to figure it all out on your own.

Drawbacks of a Franchise

Numerous rules.

Firms that offer franchises have established standard practices for their business, and they expect you to strongly follow a strict set of guidelines. If you don't like the thought of someone else dictating the way your business runs, a franchise is not for you.

Price.

Fees vary broadly, but you should plan on investing in the brand recognition and research that you're getting whenever you purchase a franchise. Most franchises call for an initial start-up fee. Later on, you'll be responsible to pay the franchise a portion of your product sales. If you're ready to pay fees and royalties for the comfort, a franchise is a good move. Nevertheless, if you'd like to start your company on a shoestring, franchises aren't for you.

The franchise dictates the tradition.

Each and every company has a certain personality-and a particular set of corporate ideals. Prior to signing on with a franchise, make sure that your values and character get in line with the company's-otherwise you might find yourself feeling stifled or upset.

Their very own status is your standing.

This may work either way. You gain brand recognition with a franchise, but this can actually turn against you if the business makes national head lines for shady business practices. Even though you might not be directly concerned, their identity is on your own door.




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